No, what you see below is not a map to navigate the stuffy underground of London, oh no. It is a map that will guide you through the shiny loveliness that is marketing!
Sometimes it is best to leave the explaining to the legends of the area you are looking at, and experts in the field of website analytics do not come much more 'legend-shaped' than
'Everyone is on Facebook/Twitter/[insert social name here] these days' is probably one of the phrases I hear most commonly whilst working in digital marketing.
When it comes to creating a successful pay-per click campaign there really is only one place to start. Although I say that this tactic is a secret, it is not really, or at least it shouldn't be.
