Search Engine Marketing

Digital Marketing Executive Required

Patrick Cunningham

7 Dec 11 •

Digital Marketing, Jobs, Search Engine Marketing

You are a sharp web consumer with a flare for Digital Marketing campaigns and strategies. You are motivated by your passion for new media, and you have a thirst for fresh knowledge and experience. You are happy to use your initiative with confidence, dealing directly with...

The Consumer Purchasing Funnel

Paul Wood

2 Sep 11 •

ECommerce, Guernsey Web Design, Search Engine Marketing

Since 1898 there has been a tool which marketers have relied on to provide them with a framework for consumer behaviour that allows them to better serve the needs of their potential customers. 113 years on and this tool has lost none of its usefulness and although many have...

Google AdWords Quality Score

Paul Wood

5 Aug 11 •

Google AdWords, PPC, Search Engine Marketing

When optimising a Google AdWords account there are many different factors that you need to take into consideration; keyword choice, CPC bids and ad copy to name only a few. There is, however, one area of the account which is so all-encompassing that it links all of the...