Fermain Valley Hotel

The Fermain Valley Hotel is one of Guernsey's most luxurious, 4 Star Hotels, based in the Fermain Valley in St Peter Port. Working closely with Healthspan Leisure who own the Fermain Valley Hotel, Indulge Media were given the opportunity to build the website for this hotel based on designs produced by a London creative agency. As well as producing the website, Indulge Media's role was also to market the hotel online using search engine opimisation techniques, pay-per click advertising and e-newsletter marketing.

The website is build on a custom content management system developed solely by Indulge Media meaning that the CMS is tuned perfectly for the use of the staff at Healthspan Leisure. The content management system allows staff to log into the website and make content changes on the fly without having to worry about having any technical knowledge. Another advantage of the content management system is that all changes are logged and can be reverted, should the staff at Healthspan decide they want to return to a previous article or piece of content on the site.

Ongoing digital marketing services offered to the Fermain Valley Hotel included search engine optimisation (SEO), pay-per click advertising (PPC) and the design and implementation of e-newsletter campaigns. Under Indulge Media's supervision, the Fermain Valley hotel website enjoyed impressive search engine rankings, consistently appearing in the top results on Google as well as strengthening their brand using paid advertising using Google AdWords.