Fish & Pips

Fish and Pips are a ski holiday company with Ski Chalets in Meribel and Val d'Isere. Fish and Pips approached Indulge Media at the beginning of the 2010 ski season looking for support with their search engine marketing strategy. With a goal of acquiring a higher volume of booking enquiries through the website, Indulge Media built a digital marketing strategy that encompassed search engine optimisation, pay-per click advertising and website enhancements to make the site more usable to the new found audience.

Work with Fish and Pips began with a period of extensive research, allowing us to find which keywords Fish and Pips' customers were using on the search engines and which keywords will attract the correct type of users to the website. With keyword research complete, Indulge Media worked through the website making necessary content changes with a view to targeting the keywords we had chosen. The search engine optimisation work has seen month on month improvement to the amount and quality of visitors to the Fish and Pips website with the team at Fish and Pips reporting more enquiries are being made through the website than ever.

To aid the SEO work, Indulge Media also manage Fish and Pips' pay-per click advertising using Google AdWords. This allows the website to consistently stay visible on Google to the audience that the ski holidays are intended for.

The digital marketing strategy has seen ongoing success and with improvements continuing this is sure the be a fantastic ski season for the website!