Search engine marketing is the process of using popular search engines, most notably, Google to market your website. Many web users begin their session by using a search engine to find what they are looking for making search engine marketing a necessity for businesses of all shapes and sizes.
The discipline of search engine marketing is split into two distinct categories: search engine optimisation (SEO) and pay-per click advertising (PPC). These are terms that many are familiar with and are services that Indulge Media have a wealth of knowledge and experience in. The combination of SEO and PPC has seen some fantastic results for businesses of all types and many now swear by the powers of marketing your company of the popular search engines.
SEO - Search Engine Optimisation
SEO is the art of optimising your website with the aim of making it easier to find on search engines like Google and Bing as well as improving the information and service of your website to attract users from search engines to engage with your website.
Our SEO service starts with an intensive stage of research which helps us to ascertain what your businesses key services are and how your customers are most likely to find you. We scope out the competition and then begin what we consider to be the most important stage: keyword research. Keyword research is the process of researching which words and sentences your website visitors are most likely to type into a search engine to find your website. We look at the competition for places on the first page of Google / Bing and estimate which keywords will bring you the most clicks and more importantly, the most business.
Once the keyword research is complete we begin a long term SEO strategy which takes into account all aspects of your website as well as looking at the links your company has outside of your website, elsewhere on the web. We track all of the results and translate the data into actionable reports that show the true impact of SEO on your business objectives.
PPC - Pay-Per Click Advertising
PPC is a lot like SEO in the sense that it revolves around keywords and search engines. The key difference is that PPC uses services such as Google's AdWords which allow you to pay a cost per click to have your website appear on the search results page in the sponsored listings section. The aim of PPC is to find the best combinations of keywords, adverts and landing pages which result in new business for your website.
Keyword research is again the first stage here, meaning that PPC and SEO work hand in hand. Once keyword research is complete we can begin to structure your PPC advertising account. PPC accounts are set into campaigns designed to advertise your products and services in organised groups. We can then set your budget so that you never pay more for your advertising than you deem to be profitible and we write your adverts.
PPC requires long term strategy and management to ensure that your account maintains a positive return on your advertising investment.
Indulge Media are a fully qualified, Google Certified Partner, meaning that we are guaranteed by Google to offer a high quality advertising process that will result in excellent returns for your business. For new websites, or websites that are looking for fast and powerful exposure, PPC advertising is an unparalleled discipline.
