Wednesday 23rd November 2016
Is there such thing as too much choice? Paul Wood, Managing Director of Indulge UK thinks so, and will be telling us why less choice can help improve user experience at next month's Digital Olympus Online Conference.
In Paul's recent blog on The Secret to Selling More Online Is Simple... Become a Choice Architect, he dives straight in and points out the issues with consumer decision making and too much choice.
We as consumers are now put in a position where we are expected to be savvy enough to be able to carry out our own market research before spending our well earned money on a new coffee machine, for example. But as Paul highlights, there are now so many colours, brands, styles, so many online stores and reviews that how do you possibly know which is the best coffee machine? Will you be forever doubting yourself that you made the right decision?
Paul takes the time to identify how as a marketer, you can fix this problem using good choice architecture. You have the power!
Discover the six principles on how you can make consumers happier and their lives easier whilst improving the chance of them converting online.
Tune in to the Digital Olympus Online Conference on Tuesday 6th December to hear more about how choice architecture can benefit user experience, sign up here.